Achieve allocate balance deal with establish follow require
1
The top managers of a company have to _
objectives and then develop particular strategies that will enable the company to
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_ them. This will involve _ the
company’s human, capital and physical resources. Strategies can often be sub-divided
into tactics - the precise methods in which the resources attached to a strategy are
4 _.
The founders of a business usually establish a "mission statement" - a declaration about what the business is and what it will be in the future. The business’s
5
the business environment is always changing, companies will occasionally have to
modify or change their objectives. It is part of top management’s role to
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and to take responsibility for innovation, without which any organization can only
central values and objectives will _ from this. But because
_ today’s objectives and needs against those of the future,
expect a limited life. Top managers are also expected to set standards, and to 7
_ human resources, especially future top managers.
They also have to manage a business’s social responsibilities and its impact on
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the environment. They have to _ and maintain good
relations with customers, major suppliers, bankers, government agencies, and so on. The top management, of course, is also on permanent stand-by to
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3.3. Complete the following collocations:
1) to set _;
2) to allocate _;
3) to _ responsibility;
4) to _ standards;
5) to _ and _ good relations; 6) to _ a crisis.
3.4. Now translate the expressions in bold type in the text above (Reading 1) into Russian.
_ major crises. Between them, these tasks
_ many different skills which are almost never found in one person, so top management is work for a team. A team, of course, is not the same as a committee: it needs a clear leader, in this case the chairman or managing director.
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Achieve allocate balance deal with establish follow require 1 The top managers of a company have to...
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