The most effective salesmen usually have a natural talent for the job but we can all learn

(USE) techniques from them that we might need at some time in our careers. Firstly, they are always

(ENTHUSIASM) about the

(PRODUCE) that they are selling. This is because they cannot expect the buyer to be keen if they are not keen

(THEM). Secondly, they will have

(CONFIDENT) in their product. They believe that the product is very good value for money. Thirdly, they must have

(DETERMINE) and not be put off by a customer who is opposed to their

(SUGGEST).

(FORTUNATE), salesmen do have a bad public image because nobody enjoys feeling pressurized into buying something that they do not want. Although we have all fallen for good sales talk at some time, we must remember that is highly

(PROBABLE) that we have never tried to sell something at some time in our past.​