Read the text below. For questions 1-5 choose the correct answer (A, B, C,D).

The history of iPhones is actually a remarkable story about a device that, under

the normal rules of business, should not have been designed. “Apple” had given

the popularity to the iPod, so it should have been the last company in the world to

try to build something, aim of which was to “kill” music players. Yet in 2005

Apple co-founder Steve Jobs realized the necessity of creating a universal gadget

that could not only make calls but also play music and videos, and do many other

things.

Fortunately for Apple, most phones on the market were a breakdown. The

simplest phones didn't do much other than make calls, and the more functions were

added to phones, the more uncomfortable they became to use. Getting music and

video on 2005-era phones was too complicated, and if you managed that, getting

the device to actually play your stuff was a joyless procedure involving numerous

screens and menus. Those phones weren't any good as entertainment devices.

Besides, they didn't have a good method of input. Hard keys were good for typing,

but not for navigation.

Apple's chief designers managed to create a new technology — a multitouch

phone. Jobs knew it was a risk: will people find it convenient to type on a

touchscreen? But the payoff could be huge: if the phone's only interface was a

touchscreen, it would be endlessly flexible — you would be able to use it not just

for talking and music but for anything else.

Apple spent over thirty months designing the device. An approximate 150

million US dollars are said to have been spent on the project.

As a result, the iPhone was introduced at the Macworld convention in San

Francisco in 2007. Hundreds of customers lined up outside the stores in the US

when the iPhone went on sale. Soon the iPhone was available in some European

countries like France, the UK and Germany.

Since then Apple managed to develop a highly effective system distributing its

devices on the markets in different countries and regions.

Among the characteristics associated with Apple, the most valued one is the

attention to innovation. Smartphones are a large step forward when compared to

predecessors.

1 Which of the following can be inferred from

the text?

A iPod was a universal gadget.

В iPhones were created by mistake.

С iPhones shifted iPods from the market.

D iPod is Apple's most remarkable invention.

2 What is true about 2005-era

phones?

A They didn't satisfy customers'

needs.

В Most of them had touch

screens.

С The users had no difficulty in playing music and

videos on them.

D They had keys which were good for navigation.

3 What does the author mean by saying that «the payoff

could be huge»?

A The number of iPhones supposed to be huge.

В It was possible that the public would like iPhones more than

any other phone.

С There were going to be several generations of iPhones.

D The project cost lots of money.

4 Which of the following is NOT TRUE according

to the text?

A First iPhones were introduced in the United

States.

В iPhones are rather musical players than

smartphones.

С iPhones are available in different countries.

D Apple is an innovative company.

5 According to the text, what helped Apple to become a

big success?

A The company wasn't afraid to move in a new

direction.

В It spent millions of dollars for advertising.

С It participated in the Macworld convention in San Francisco.

D In 2005 it focused on the release of the iPod.
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