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For an increasing band of airports, the introduction of a low-cost terminal is seen as 1) most / the most positive strategy to capture low-fare carried business. However, it is strategy that has its detractors. 2) Some/Any airports operators have been criticised by their incumbent mainline carriers - such as Air France at Geneva - for cross-subsidising the development of 3) this/these new terminal with revenue from the existing 4) ones/one. Others allege that an airport may be 5) in/on/at danger of undermining its core network by encouraging low- fare airlines to develop at the risk of losing some full-service flights.
But for airports that are taking 6) this/these route the motivation is simple. They want to offer a 7)lower/lowest-cost product that attracts new customers 8) as/like market conditions change."We don't see any reason why airports should be the unique actor not to adapt,"says Philippe Wilmart, marketing director of Marseille airport 9) in/on/at the south of France. He argues that many players in the value chain have reinvented 10) their/its business and that airports should be no different.
Marseille, along with Berlin Schoenefeld, Budapest and Geneva in Europe and Singapore Changi in Asia Pacific, are among 11) that/those with low-cost terminal project under way. Others are watching their efforts 12) close/closely.​