Переведите текст на язык 100 ! заранее ! the best advertisement examples (and what made them successful) so it is a little difficult to come up with just one "best" advertisement of all time. why are these campaigns some of the best ads of all time? because of the impact they had on the growth
of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. in fact, some of us might not have even been alive when these campaigns first aired. 1. nike: just do it. did you know that, once upon a time, nike's
product catered almost exclusively to marathon runners? then, a fitness craze emerged -- and the folks in nike's marketing department knew they needed to take advantage of it to surpass their main competitor, reebok. (at the time, reebok was selling more shoes than nike). and so, in the late 1980s,
nike created the "just do it." campaign. it was a hit. in 1988, nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. "just do it." was short and sweet, yet encapsulated everything people felt when they were exercising -- and people still feel that feeling today. don’t want to run
five miles? just do it. don’t want walk up four flights of stairs? just do it. it's a slogan we can all relate to: the drive to push ourselves beyond our limits. 2. coke: share a coke the share a coke campaign began in australia in 2011, when coca-cola personalized each bottle with the 150 most
popular names in the country. since then, the u. s. has followed suit, printing first names across the front of its bottles and cans in coke's branded font. you can even order custom bottles on coke's website to request things like nicknames and college logos. it was a breaking story across the
marketing and advertising industry. many consumers were enchanted by it, while others were confused by it -- why make a temporary item so personal? pepsi even released counter-ads shortly after the campaign launched. nonetheless, coke received immediate attention for it. 3. old spice: the man
your man could smell like the very first part of old spice's "the man your man could smell like" campaign, created by wieden kennedy and launched in february 2010, was the following commercial. it became a viral success practically overnight. that video has over 51 million views. several months
later, in june 2010, old spice followed up with a second commercial featuring the same actor, isaiah mustafa. mustafa quickly became "old spice guy," a nickname wieden kennedy capitalized on with an interactive video campaign in which mustafa responded to fans' comments on facebook, twitter, and
other social media websites with short, personalized videos. in about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring mustafa responding to fans online. according to inc, these videos saw almost 11 million views, and old spice gained about
29,000 facebook fans and 58,000 new twitter followers.
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