Перевести the influence of advertising in the mass media market has both advantages and disadvantages. on the plus side is the fact that people get an incredible variety of information entertainment and culture at minimal cost. the disadvantage is that nearly all of america mass communications are heavily overloaded with commercial or persuasive messages . all advertising contains both information and persuasion. the classified advertisements in the daily newspapers are almost pure information. so are most of the supermarkets specials.